M'KIS SCHOOL NEWS
All Business in Grade 2 at M'KIS
The grade 2 “Big Sale” gives a practical insight into their current International Baccalaureate (IB) Primary Years Programme (PYP) unit of inquiry, ‘people create structure within a system.’ Our grade 2 students have been exposed to industry specialists and marketing professionals throughout the last few weeks in order to further their understanding of how all the elements in a business work together.
As a part of their preparation, Mr. Brews, our M’KIS Director of Marketing and Communications, shared insights into what marketing is all about. He took the students through the four P’s of marketing: Product, Price, Place and Promotion and added a fifth element, People. Students engaged in debate throughout the presentation on how they can spot a need in the market, how they can differentiate their product or service, what their pricing strategies are going to be, and how they are going to deliver their product or service.
Once the students identified a need, decided on a product or service, and developed a detailed plan, they set a meeting with Mr. Spence, our M’KIS Elementary School Principal, to pitch their ideas and request financing for their project. Students embraced this opportunity and impressed Mr. Spence so much that he had no choice but to approve the financing.
The learning continued as an industry expert and M’KIS parent, Mr. Song from Bosch, came to class to talk to the students about the company he works for and the products they sell. Mr. Song spoke about the company’s structure and all the various jobs that were available within the company. It was a real eye-opener for these young minds.
The unit will culminate in the “Big Sale”, providing students with an opportunity to implement all that they have learned. It’s wonderful to see how these students embrace these concepts and start to see how things function together as the unit progresses. It’s just one of the many things we love about the IB PYP here are M’KIS, and we are very proud of these grade 2 students.